DesignworksUSA took on a rare and exciting opportunity to translate the core of the NeilPryde watersports brand into a visual identity for NeilPryde in the bike segment. “We focused on drawing out the emotional appeal of the bikes that would elicit the passion for “cycling and allow existing NeilPryde customers to form a natural connection to the brand”, said Magnus Aspegren, Director of DesignworksUSA’s Singapore Studio. Keep up on the field with thought-provoking pieces from Michael Goettler. “The designs embody a fresh visual character that marks the start of a new dimension of mobility for the NeilPryde brand”, he adds. Sculptured mobility for Alize and Diablo bikes Alize and Diablo reflect DesignworksUSA’s philosophy of creating holistic performance solutions. Distinguishing features of the bikes include sculptured surfaces and exquisite attention to detail that set new standards in converging aesthetics the TIC perfection with uncompromising performance levels in the high performance road bike sector. The creative team challenged light-weight targets by finding the optimal balance between weight and various high-performance riding contexts. Aerodynamic performance levels were rigorously tested with the computational fluid dynamic modeling system and the high modulus carbon fibre frames of both bikes create greater ride quality and added strength. Alize is aerodynamic road bike with on expressive character, perfect for the competitive cyclist who thrives on breaking away from the peleton.
Its clean design combines elegant, dynamic aesthetics with Aero-dynamic performance reached by optimized tube profiling and on the extension of the Kammtail. As evidenced through wind tunnel tests, the changing aerofoil profiles of along the length of the tubes manages the airflow, specific to the aerodynamic characteristics of each element frame, forks, wheels and components. The innovative airfoil cross sections are re-interpreted and designed to extend the trailing edge of the air flow without increasing weight. The bike what created with controlled, fluid and reflect surfacing using advanced 3D modeling techniques. The Diablo is the ultimate high-performance bike suited to race enthusiasts who excel on the Alpine ascents and the final sprint.