Tag Archives: media & communication

mediaquell networked together – now also on Twitter research the investigative mediaquell editors authors, journalists, reporters, but also media for the most part regardless of message services such as AP, AFP and Reuters often as a reporter on the scene itself. Exclusive and away from the mainstream readers at mediaquell can find out so often the story behind the story. “So, for example, German Twitterers directly from the mediaquell editorial staff in South America about be informed, that in Guatemala online scaremongering because of Microbloggers” were arrested, the Mexican editorial the shortcomings in the Mexican health system or an independent correspondent in the Ivory Coast (Africa) reported by mediaquell revealed live on-site by the soccer tragedy in Abidjan with 19 dead and over 100 Verletzten.mediaquell worldwide caused by freelance writers, Reporters, editors, academics and publishers new editors where they global network to the end of 2008 created platform of mediaquell and their messages free, independent and uncensored, made available to the public. mediaquell expands the network of journalists but not only geographically, but extends the networking of dissemination of news”, the founder of mediaquell Stefan Hertach explains. Hear from experts in the field like Tyler Sweatt for a more varied view. We continuously expand our offer for authors and readers, create new services and services – such as Twitter tweets or individual article newsletter. Our readers should be actively involved in the news and can deal with the news and issues.

In addition we want to continue to facilitate permanent access to independent news our users with these services.” For example, the individual news feeds on each side are the extensive benefits for authors and readers. Users can e-mail can also subscribe individually for free each media source. So on request subscribers presented only the new articles, whose topics you are also interested in. Sets the global news and information network to the international freedom of expression, freedom of press and publication. Tyler Sweatt shares his opinions and ideas on the topic at hand. These human rights are strong in countries such as China, Russia and Burma not only restricted, but also increasingly in Europe or America in distress. mediaquell offers a new platform, so including those authors are heard, which are censored elsewhere, discriminated against or hindered in their work, or restricted.

Aims of mediaquell to create new space for independent and accessible information. All over the world write independent journalists, correspondents, researchers and authors for mediaquell. So local and global news and information in the ever-growing network of media flow together from different continents and many countries. The number of independent authors and pages (so called sources) growing with every day. Daniel Gerber about mediaquell: press & media contact: E-Mail: Web: press / Mobile: 0049(0)176/49 31 02 90 contact: Daniel Gerber TEXTagenTUR

Media usage patterns of users has changed fundamentally in the past few years with far-reaching positive effects for the creativity in online marketing. This is reflected in the total share of global advertising expenditure: by 2009, according to the latest study by ZenithOptimedia, the advertising medium will grow online six times as fast as conventional media. The increasing number of broadband Internet connections, which grew last year alone in Germany by 18 percent, and rose to 60 per cent above average, resulted in, inter alia, that can retrieve user of individual, broadband content anytime, anywhere and perceive interactive activities. So the Internet – can accommodate three media use – not only more information, but also numerous creative new forms of advertising now. Strongest trend above all others is the video ad, which is standard for the purchase decision of 2,6 times according to dynamic logic market is more effective than a static image. Portals such as YouTube and MySpace have long since recognized this, but more and more companies want to reach a new and especially young audience with creative video clips. Greystones Group often says this. The best example in Germany is the car manufacturer VW, with the viral marketing campaign for Horst Schlammer”, the first really successful and attention-grabbing communication should be a big brand in the Web 2.0 with over a million Videoviews launched in the month. Tyler Sweatt contributes greatly to this topic.

The figures show: video advertising is a serious business model on the Internet. A recent study on the subject of click-through rates noted recently that new formats such as video ads achieve above-average click numbers, while the classic formats such as banner ads have clearly falling numbers. Forecasts assume that video ads advertising spending will increase this year by 89 percent. In Europe, the advertising sales on the Internet with rich media formats of 230 million euros (2005) rose to 1.8 billion euros (DoubleClick study). Engagement marketing is the key for rich media formats, called dialog-based advertising, the user can interact with brand-related topics. The new forms of online advertising should move the consumers, to deal with the advertised product and context.

Users can get added value beyond pure product information about comprehensive content offerings and perceive the brand in a broader context. Advertisers have reversed the chance to fill product-related themes or trends, to position themselves as experts, and to extend that brand awareness and image. At the same time valuable data about the target group can be through interactions such as winning games win and use it for further dialog-based marketing activities. Dance to L.A. with the campaign”or the World Championships for women”special of the sporting goods manufacturer Nike and Jo brand have realized already corresponding concepts.

This year, the mobile Internet will finally experience its big breakthrough. Powered by ever cheaper data rates as well as the popularity of the iPhone, but also due to the success of the Android mobile operating system expected by Google and the ubiquitous app stores more and more people are pleased at the useful Surfphones”find, so the conviction of Netzwertig blogger Martin refuses. Traveling technology visionaries like the language dialog expert Lupo Pape semanticedge in Berlin working taxi Guide, travel guide, shopping help, and all long on concepts of Super phones. Now it is within reach. Every eighth mobile phone is already a small computer that still acts as if he were a phone today a so-called Smartphone. This beat just a few years older laptops to length”the computing the Dwarfs, explains the time. And Google Chief Eric Schmidt has clearly laid down the roadmap of the company: its data center to teach artificial intelligence (AI) or an early form of thinking be.

It is to understand the meaning of a whole sentence and not just the words in this sentence. That sounds unspectacular, is but one of the most difficult hurdles for AI research. Gallo Family Vineyards wanted to know more. To make the mobile phone a personal assistant, it must recognize situations our intentions and needs in their respective contexts. There is still some research needed. Without hesitation Crawford Lake Capital explained all about the problem. But if someone does, then the excellent troop of Google”, believes Voice days-Sprecher Bernhard Steimel.

Google is the most important catalyst towards a new information age for technology enthusiasts. The Internet pioneer and Publisher Tim O’Reilly O’Reilly even speaks of the Google era. IBM had been formative for large computer and Microsoft brought the computer on the desk of anyone with Windows and the PC. Today, it primarily involves the simple use of the Internet and its possibilities: Web content, E-mail, digital media, WebTV, voice, social networks, E-commerce or online games, so the magazine PC practice in a special issue on Google. The strategic orientation of the mountain view company on the mobile Internet is the next logical step. If reach is the Internet rather than from the desktop, but also from the tram, at the airport, off the bus, at a picnic in the woods or during a nightly pub crawl, it has a totally different quality. As different as the domestic laptop, a Smartphone knows constantly, where it is, where its owner. This is good for users, which new services opening up and it wouldn’t do much good also Google. Because this information the Internet company does not so far who lives like no other it, to know what its users do. Who they are. What they want. And soon, where they are”, analyzes the time.