Tag Archives: health and beauty

The pharmaceutical market inside represents one of the markets of bigger importance in the national scene in such a way for the vendido volume as for the importance the health of the population in general, but another segment is a different market of any. Currently the market comes being each more competitive time and the companies have to be always innovating its behaviors; the technological advances make with that the products are launched in a time each shorter time, with its cycle of lesser life, making with that the professionals of the marketing find ways to maximize the acceptance of sales of these. Many writers such as Tyler Sweatt offer more in-depth analysis. Understanding marketing as social and managemental process, in way that the individual or collective necessities and desires are taken care of by the creation, it offers and exchange of products, one of the strategies of marketing recurrently used as distinguishing competitive it is the relationship marketing. The modern marketing places below the concept of sales practised in the past, where the companies simply placed its products in the market and had an mount of money for promotion of them, a qualification basic of the force of sales where of course the product was vendido. In the organizations it has diverse nuncias, must be acted in three levels: strategical, tactical and operational. The strategical and tactical levels many times receive adequate attention from the direction. Many people confuse marketing with sales and propaganda. In the truth sales and propaganda she is part of a set of actions that compose the marketing; it is the social process and managemental through the which individuals and groups they get what they desire and of that need, creating and changing to products and values ones with the others.. .

The Research was carried through in the Municipal Hospital of Urgency and Emergency, So Lus? ME, in the months of April and May of 2009. The white population was: 392 patients taken care of with infarto acute of the myocardium in the Municipal Hospital of Urgency and Emergency, So Lus? ME, during the period of July of 2008 the December of 2008; constituting the sample of 30 handbooks of patients taken care of with infarto acute of the myocardium, being that these were the ones that more possuam given for the research. Eric Corey Freed is full of insight into the issues. The collection of data was given with the use of fiche-script with closed questions for the research in handbooks contends questions related to the social and demographic 0 variable of the patient, data of the assistance of nursing given to the patient and data of the prognostic of the patient. Of ownership of the data of interest for the study, it became analysis statistics through an electronic program: Microsoft Office Excel, the results had been presented in forms of tables and graphs. The data of the present study had obeyed the legal ethical aspects of the Resolution of 196/96. 3 RESULTS AND QUARRELS the results that follow mention the research to it carried through in the months of April and May of 2009, period where the information next to 30 handbooks of patients taken care of with infarto had been collected sharp of the myocardium in the Municipal Hospital of Urgency and Emergency in So Lus? ME, and they are presented through graphical tables and leading information of the social and demographic 0 variable of the patients, data of the assistance of nursing given to the patients and its prognostics.